Agencies do not buy site builders — they buy repeatable delivery. MakeMerge pricing follows site slots, not arbitrary seat taxes, so you can structure work the way your studio already thinks: one folder per client, clear permissions, and a clean handoff when the retainer ends.
Organize by client, not by login chaos
Create a workspace folder for each client and keep their imports, drafts, and WordPress connections together. Designers iterate in the builder; account leads review before push; only admins connect production credentials. Scoped roles mean freelancers see exactly what they need — nothing more.
Safe iteration in front of clients
Push to staging or draft on production WordPress while the client reviews in familiar wp-admin. Share preview links from MakeMerge for faster feedback on layout, then consolidate changes in one push instead of endless email threads with PNG attachments.
Handoff without lock-in
When the project closes, transfer site ownership to the client workspace or hand them the React export and WordPress site — both remain fully theirs. Bring-your-own AI keys and credit packs mean you are not stuck reselling tokens. The output is portable; the relationship can end without a hostage situation.
Studios running five to fifty sites per month use this pattern to shorten redesign cycles from weeks to days. The bottleneck moves from rebuilding templates to approving copy — which is where client value actually sits.